A feeling got dressed.

Emocapitalist names a contemporary mood: being aware of systemic contradictions while remaining emotionally, materially and aesthetically entangled in them.
Editorial photograph of the Buy Now, Cry Later T-shirt
Buy Now, Cry Later.Campaign 01 / T-shirt
Editorial photograph of a cap in a subway station
I know this isn't freedom.Campaign 02 / Headwear
Editorial photograph of a Let It Burn shirt
Soft staples, sharp language.Campaign 03 / Apparel
Customer careShipping / returns / product care

Shipping

Orders ship within 2-4 business days. Complimentary EU shipping on orders over EUR 120.

Returns

Returns accepted within 14 days of delivery. Items must be unworn, unused and returned with original packaging.

Care

Wash cotton pieces cold, inside out. Air dry when possible. Spot clean caps and structured accessories.

Support

For order questions, sizing, returns or press enquiries, please contact us here.

The brand / Research file

EMOCAPITALIST is a word, a feeling and a cultural investigation.

Why the phrases exist, how AI became the medium, and who is behind the brand. The products are the footnotes; the About page is the thesis.

Read the About page